ONKEL Sahingöz

Our company.

Since our founding in 1974, we have been trading in Mediterranean food products. Fruits and vegetables formed the foundation of our fresh food offerings. Today, our focus is on ethnic Mediterranean specialties.

Furthermore, we embrace social responsibility and strive to help every customer. Values such as responsibility, fairness, reliability, and mutual respect are paramount to us. Integrity is our highest priority. Corruption and bribery are absolutely incompatible with our corporate culture. We are committed to complete transparency and the highest ethical standards at all times.

Efficiency, freshness and partnership

The foundation of our product freshness and reliability is a highly efficient logistics concept. We are a strategic partner and consistently focus on supplying supermarkets of a certain size – our structure is deliberately not designed for individual orders from smaller restaurants.

Our efficiency is maximized by our combined model at our Hamburg location: We utilize our 19,000 m² of warehouse space at the Port of Hamburg, along with an external warehouse and our headquarters at the Hamburg wholesale market, to optimally consolidate the flow of goods. Many customers personally select delicate fruits and vegetables on-site at night, while the ordered branded products are being loaded simultaneously. This combination of customer selection and joint, rapid loading optimizes processes.

Logistically, we focus clearly on Northern Germany. Thanks to our own warehouse in Berlin, we can optimally supply the capital region. In addition, we supply larger supermarkets in Lower Saxony and the surrounding area. This deliberate regional specialization guarantees you the highest reliability and the short, optimized supply chains you need for freshness.

ONKEL Sahingöz

Innovation and Tradition

Innovation and tradition are among the most important characteristics of our company. For more than 50 years, we have been responsible for supplying our customers with well-known branded products and fresh fruit and vegetables daily, on time and reliably. We continuously expand and strengthen our relationships with our carefully selected, long-standing suppliers. Despite increasing competitive pressure, values such as honesty, reliability, and mutual respect remain of paramount importance.

Our mission

Onkel Sahingöz stands for Hanseatic reliability, quality, and personal partnerships – deeply rooted in Hamburg’s markets and cultures. We offer our customers select gourmet and specialty foods with the utmost care.

Our Vision

Our vision is to remain a reliable and consistent partner for our long-standing customers and suppliers in the future – responsible, rooted in tradition and open to the world.

Service is our life.

We offer a special service for new supermarkets and delicatessens:

We support you with our entire product range and, thanks to our many years of experience, create a customized concept so that every product finds its place on the shelf, in the freezer, or in the refrigerator.

With our service, our prices, and our reliability, we aim to be an indispensable partner for our customers.

Years of experience

Besides our high-quality products, our numerous long-term employees are the foundation of our company.

Free consultation

An experienced employee will be happy to assist you with your order and advise you by phone or email.

Own vehicle fleet

Always at the cutting edge of technology. We supply our customers both regionally and throughout Germany and Europe.

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Our values

Integrity

No room for corruption or bribery.

Resistance

Loyalty to the Hanseatic line.

Quality

Only the best products leave the premises.

Responsibility

Commitment to society and the environment.

Respect

Appreciate cultures and long-standing relationships.

Sustainability

Through optimized supply chains and environmentally friendly packaging, including recycling via the Green Dot, we reduce our ecological footprint.

100% Family-owned / Owner-managed

As a 100% family-run and owner-managed company, we guarantee short decision-making processes and a deeply rooted, personal responsibility for the quality of our products and the satisfaction of our customers.

We are available to our customers 24/7.

Our continuous 24/7 availability creates a reliable basis for your business processes by ensuring fast response times and seamless support at all times.

Our past

Culinary homesickness: ONKEL-Şahingöz founder recognized the market gap.
Mustafa Şahingöz, founder of ONKEL-Şahingöz GmbH & Co. KG, noticed early on that our citizens had difficulty finding the familiar and popular dishes of their homeland after arriving in Germany.
The small shop in Lübeck that brought Anatolian cuisine to Germany.
To address this problem, he opened a small shop in Lübeck selling fruit, vegetables, and delicatessen items. This allowed our citizens to purchase their usual products while simultaneously introducing local Germans to the flavors of the distant Anatolian regions.
Social values and business acumen made him an "ONKEL".
From 1974 onwards, Mustafa Şahingöz quickly made a name for himself through his social commitment and his willingness to help almost everyone. Over time, he became known as "ONKEL" because of his appreciation for human values and his business acumen. This nickname, which expressed the trust of his customers, honored him, and he decided to name his small shop "ONKEL".
From market niche to wholesale: How the ONKEL store laid the foundation for today's business model.
Although the selection was initially limited – incomparable to the variety of today's Turkish supermarkets – this small shop laid the foundation for the current business model. The business grew steadily, and in 1987 Mustafa Şahingöz moved his company to the Hamburg vegetable market. From then on, he continued his business as a food wholesaler.

Our today

2,500 products on 11,000 m²: ONKEL-Şahingöz dominates the wholesale trade at the Hamburg vegetable market.
We are a wholesale food distributor and offer you a selection of over 2,500 products from our 19,000 m² warehouse and sales area at the Hamburg vegetable market. Our focus is on fresh fruit and vegetables as well as the Turkish and Mediterranean branded products you need.
ONKEL Şahingöz under the leadership of the second generation.
We are located directly at the Port of Hamburg, the "Gateway to the World." By leveraging the logistical advantages of this location, we can transport goods at more competitive prices and pass these savings on to our customers. Our company is currently successfully managed by Barış Şahingöz, the son of our founder, Mustafa Şahingöz.
“Quality from all over the world”: Strict controls guarantee high-quality ONKEL products.
True to our motto, we carefully select high-quality products from trusted and well-known brands, subject them to strict internal controls, and then ship them to you.